The
studio
Brandcrackers is a small 2D animation studio for explainers and promos. Products, processes, launches and lessons: anything that is hard to picture or easy to scroll past.
Sourced, not vibes.
Every claim in a film traces back to a named source: your product docs, a guideline, a standard or a textbook. We list them on each project page.
2D on purpose.
Flat drawings strip away everything that is not the idea. A cross-section beats a photoreal render when you are trying to learn.
Captions that respect the diagram.
Word-by-word captions live in their own strip, so they never sit on top of a label the viewer needs.
Checked before it ships.
Someone who knows the subject reviews the cut against the source. A wrong fact costs more than a reshoot.
How a film
gets made.
A one minute explainer or a 30 second promo usually takes a few working days. Longer lessons take more, mostly in checking.
Source
You send the product, the process, the launch or the chapter. We gather the references and agree on what the film must land.
Script
A narration script with a source note on every fact. You approve the words before anything is drawn.
Board
Rough frames for each scene, so you can see the visual idea and change it while it is cheap.
Animate
Drawn and moved in code, voiced, captioned, and scored. Hard cuts land on the beat.
Check
Someone who knows the subject reviews the cut against the source. Then the masters, captions file and stills are yours.
Who it is for.
Brands
Launches, promos and product explainers that need motion with a point.
Startups
A product that takes a paragraph to explain, turned into sixty seconds people share.
Health
Clinics and health apps explaining a test result or a procedure to patients.
Education
Course platforms and teachers who need lessons in one consistent style.
Got something
hard to explain?
A product, a process, a launch or a lesson. Send it over and we send back a short film that makes it obvious.
Start a brief