← All work
GREYMARK drop film
A 20-second launch film for a streetwear label that does not exist: four looks, a price on the beat, and a numbered run that counts up to 150.
The problem,
and the picture.
The brief
Show a clothing brand what a drop film can do with nothing but its looks: name each piece, give the price, and make a limited run feel like it is selling on screen.
The approach
Four looks cut on a 120 BPM grid. Over the footage sits a broadcast-style layer: a ticker of fit and care notes, a fit-check bracket that tracks the face, spec cards, a swing tag that drops on the beat and a run counter that climbs to 150. It closes on a printed receipt with the drop time. Cut twice: 16:9 for the web and 9:16 for Reels.
- FieldFashion
- Runtime0:20
- Made forFictional brand, studio sample
- SourceFootage generated with AI video, then cut and designed by hand
- SourceOriginal music generated for this piece
- SourceNo real brand, garment or person depicted
Next film