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Real estate listing reel
A 38-second listing Reel, shown before and after our edit: the raw clips from one beach house shoot beside the same clips cut to a voiceover and the beat, with every room named and the numbers on screen.
The problem,
and the picture.
The brief
Show an agent what an edit adds to the listing footage they already have: the same clips, cut so a viewer knows what the house is in the first seconds and what to do at the end.
The approach
It says where the house is, ocean on one side and lake on the other, before it says what the house is. Each room gets one spoken line and one word on screen, and every cut lands on the beat. The beds, baths, size and price sit on screen, not only in the caption, and it ends on one ask. The film plays the raw clips beside the edit, so you can see what changed.
- FieldReal estate
- Runtime0:38
- Made forFictional listing, studio sample
- SourceFootage by yaren-y on Pexels. We made the edit only
- SourceThe listing details are fictional: no real listing, price or agent
- SourceVoiceover and music generated for this piece; sound effects made for this edit
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